C. is presented as a bad example of public information management. Students also learn message development and . For highly visible or controversial matters, it might be best to have a leader in the organization speak. Include information on evolving media contacts, instructions, and resources. People use technology to tell others that they are okay. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. A well-executed interview will likely not A. advance leaderships goals. NIMS Description of the PIOs Responsibilities. Look at the audience, but dont lock eyes with any one person and dont look into the camera. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. Well, were here to answer that question for you, and hopefully share a few tips about preparing forrealemergencies too! [25 Test Answers] FEMA IS-29A: Public Information Officer Awareness 3. The role of the pubic information officer - Weegy The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Social networking sites are online communities that connect people. PIOs must possess good oral communication skills because they will need to present critical information and prepare other people to speak: More information on speaking and preparing speakers is presented in Lesson 3. FEMA IS-29: Public Information Officer Awareness Answers Blogs are Web sites that allow you to engage in a conversation with readers. Contact commercial vendors to identify contacts and the process for news releases. Its not complicated; its very easy for them, which makes for better reporting. It can be taken alone or before Basic Public Information Officer Training (G290). This awareness-level training is suitable for new PIOs. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. The Public Information Officer may also perform a key public information-monitoring role. Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. When an emergency happens, ICS is implemented. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. Campaigns that combine a mix of media are more likely to be effective in influencing people. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. When a newsworthy incident occurs, the media will be there, whether youve invited them or not! Some important considerations to effectively use evolving media include developing: Now you have an understanding of the advantages and limitations of traditional and evolving media. Establishing relationships with news media representatives by being accessible and prepared. This feature can facilitate abuse of the system. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. Increase community preparedness is not specific. The widespread use of social media means you and your organization need to include social media in your communication strategy. The Governor declared the emergency following a similar declaration by Liberty County. Access to the scene for information and images. Lesson 3 introduced the importance of establishing relationships with the media. AZ Department of Health Services Directors Blog. These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. One of the advantages of the Incident Command System (ICS) is: A. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa %PDF-1.6 % For more information on AP style, go tohttp://www.apstylebook.com. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. Describe how to develop and execute a public awareness campaign. The role of a PIO can be executed by one person or as a team, depending on the emergency and what resources are available. The participant will benefit from participating in entry-level incident command system training prior to taking this course. Use natural gestures, but dont cross your arms, raise your eyebrows, shrug your shoulders, sway, or bounce. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. Managing Public Information for All Hazards Incidents D. The ninety-five (95%) segment of the 95/5 concept, 5. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. The media will want to get as close as possible to get pictures/audio/interviews. PDF NIMS Basic Guidance for Public Information Officers - FEMA FEMA does not endorse any non-government Web sites, companies or applications. Score .9906. Watching the background. hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le Once your campaign is implemented, the last step is to determine its success. Resident/Non-Resident, Trainer Program, etc. Identify contacts and sources that are relevant to your organization. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. The process for ensuring that a public information message was accurately conveyed is typically called: A. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? Emergency Management Institute (What will motivate them?). Emergency Manager jobs 33,535 open jobs A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. You cant manage who shows up but you can and should manage contact with the site. T;)D2Dt `NY"`~XH@P ` Many Web sites include a blog as part of the site. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. 0 They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. For example, you can post videos, use social networking sites, and/or create a blog. One that is completely out of reach is de-motivating. IS 29.A Public Information Officer Exam Questions | FEMACourses Who is likely to be affected by the hazard or threat? Prepare a Go Kit filled with your tools, contact information, and other vital documents. D. Identify opportunities for public awareness campaigns. The Mayors Office developed an outreach campaign known as Red Stick Ready. Work to keep them out of danger as you would any member of the public. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. The Public Information Officer gathers, verifies, coordinates, and disseminates accurate, accessible, and timely information on the incidents cause, size, and current situation; resources committed; and other matters of general interest for both internal and external audiences. . Demonstrating an understanding of media needs and operations. This lesson reviews the four steps in creating a public awareness campaign. The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . Check off the things you would plan to include in your Go Kit and add other items as you see fit. Always connect with the Incident Commander before making any statement to the media. I would urge you to be careful whenever you travel, Smith said. In their zeal to get the story reporters may not always recognize the potential for danger to themselves. Do you follow through? A directory of your organizations Internet presence. The National Incident Management System (NIMS) is:A. hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3 17. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. Admissions Fax: (301) 447-1658, Independent Study Program D. has become ever more complex as the challenge of delivering messages has evolved. Effective public communication involves collecting, verifying, and disseminating information to your target audiences. It will keep you focused and is the foundation for evaluating your campaigns success. C. only required when dictated by the Incident Commander. The role of the pubic information officer. %%EOF According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. Last name. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. Identify how messages should be conveyed. B. Determines what the public needs to know. Describe how to have a successful relationship with the news media. In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. (Unit 4), Apply public information techniques to a 5% scenario. 514 0 obj <>/Filter/FlateDecode/ID[<897144EC39D7C94ABD0F71D9C292EE4A><41375C8F366F3C4EA1877AFFBEEAAE0A>]/Index[494 31]/Info 493 0 R/Length 101/Prev 195410/Root 495 0 R/Size 525/Type/XRef/W[1 3 1]>>stream FEMA does not endorse any non-government Web sites, companies or applications. The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. You cantand dont expect them to stay there all of the time. Functions of the Public Information Officer - emilms.fema.gov Now that you have some tips for better writing, lets look at how to write a news release. Disclosing information to the public in ways that are easy to find and use. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. Public Information and Warning . With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). In the next lesson you will learn how to communicate effectively when an incident happens. Walter Monsour: So, the message was managed extremely well. Time is a crucial element in any public awareness campaign. You can entice them to stay by giving them regular official updates and letting them know that if they are absent they may miss something important or interesting. Tammy Kikuchi: The response was overwhelming. 50% C. 25% D. 5%, 9. Create clear and easily understood messages. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. Campaign topics can range from recruiting volunteers to fire safety. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. C. Identify all the news media covering the area. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. As a PIO, you need to: In the next lesson you will learn about various tools available to you for communicating with the community. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. !]U9[MZ\waQ>yICK{",|.NH&ec* 'C/M;WrQJ6bs\ 886} The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. Serves in an ICS role 2. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. Once you have identified your goal, write it down! Preparing quality written products including news releases. Speculation C. Summarizing D. Bridging, 12. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. Develop relationships with other organizations PIOs B. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. Timely updates and corrections to information in evolving incidents. Possess and enhance certain qualities and skills that make an effective PIO. * The social media links provided are for reference only. Public information is a vital function in disaster operations that . Below are some, but not all, of the critical skill sets learned during this training program: Personnel who are assigned or may be designated to perform public information duties during an incident, emergency, or disaster and anyone in a response discipline who may be assigned or designated to perform public information duties. Final Exam for: IS-29.a: Public Information Officer. endstream endobj startxref EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). Avoid getting involved in these media disputes. The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. (Correct), The report was written by the officer. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. Providing good public information helps people make the right decisions at the right time and can instill public confidence in the organization, which is primarily important because: Spelling- and grammar-checking tools (printed and computer software). An important part of the PIOs relationship with the media is knowing what they want. These people are your target audience. . Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. endstream endobj startxref The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. Construct and deliver an appropriate crisis and emergency risk message. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? Participants will benefit from participating in entry-level incident command system training prior to taking this course. %PDF-1.6 % The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. The most important point is is an example of a transition phrase or: A. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. . Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. Salary Statistics for Public Information Officers. Select the right media to reach the target audience. This course can provide a basic understanding of the PIO function for those new to the position. The latest information on activities, events, and resources. %%EOF Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. 19. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. Proactivity occurs during A. These sites make it easy to establish networks of contacts. Describe how to manage the news media at the scene of an incident.