When you get to this level you have to rely on professionals; there is only so far the two of us can take our vision. Amin A. Hashwani is Chief Executive Officer & Executive Director at Landmark Spinning Industries Ltd. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. However, the company was nationalised in 1973. However, she is quick in dealing with them. When youre older you shrug it off and say, so what if missed the first step whats the big deal? We have a full return policy, which is something new in Pakistan. And it didnt stop there. She advises other young girls to do the same, and to not be bothered by the opinion of others. In fact every day there are moments of weakness. SM: When you see someone walking down the street wearing your print, it gives you a high, because you realise that you can actually determine and change fashion. However, luck was not on her side and she failed to find a job. [7] You have entered an incorrect email address! Confidence matters. Mehr realized that mistakes happen, and that they didnt have to be as hard on themselves as they were. Mohsin (Ali Tawasuli) is the person who passes stuff for us. The bridals have excited us in the last two years and were changing things up. A large family; 4 siblings, very hands on parents and a lot of love that goes around. She is one of the top make-up artists in town and it is not surprising why! The duo is all set to launch its first Muzlin collection of the year and their ubiquitous luxury lawn is right around the corner too. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. Sadaf felt weak at the time of the birth of her first child, just like any other working mother would. If you start thinking like that, youll be able to figure out your way through any situation. Fashion is one of the few thriving businesses in Pakistan. Sadruddin Hashwani has become the first businessman to receive Pakistan's top civilian award: Nishan-e-Imtiaz. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. But it is also crucial to not forget your roles as a parent, as a daughter and as a partner in your efforts to achieve your goal. 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. But we know we have to be resilient and go for it. The little time I spend with them is quality time when we really bond. @F. Shah I guess they design for the niche, not for general public. With jewelry Ive brought in to Pakistan the biggest challenge has been dealing with the customs and shipping departments. I also do wall art, pen and ink drawings, and have also done a few low key shows. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. Shes a super woman and my wonder woman.. The next one I do, I will do with a gallery. Then there are the electricity and security issues; there is a strike and you lose three or four days and everything goes haywire with delivery issues. Chartered Accountancy was such a challenge for Shagufta. We started retail, not knowing a thing about it. Your children are your extension, something tangible that you leave behind in the world. If they dont succeed in life its a very harsh thing for a parent to look back and say I should have tried harder, says Sadaf. "We came in as two very young girls," smiles Sana, "set up a business and we sort of led the path. [1][2], Born in Karachi, Sind Province, British India into a Sindhi Khoja Shia Muslim family. Sadruddin Hashwani is a Pakistan based business magnate, author, and billionaire. Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. Sana Safinaz is part of SSFR (PVT.) As far as her Miracle Moment is concerned, it was during her Masters degree when she was one of the 15 students who were chosen to showcase their thesis project to a wide audience at the Victoria and Albert Museum in London. SH: Getting there. SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. Therefore, when the going gets tough, Bina goes for vacations and switches off from her busy life. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. It has become her family and where she draws her strength from. Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. As a qualified CA, she did her article-ship from AF Ferguson and Co and completed her advanced management program from Spain. She feels that today, everyone is in rat race, trying to beat the rest and are oblivious to their surroundings. Looking back at moments like these, Shagufta feels indebted to her mother for everything she did for her during this time. ", "Plus, we encourage young designers," Sana adds on. She is someone who values the lessons life has to teach. You have to keep on innovating," Safinaz says with absolute clarity. When Safi places an order for lace, the shopkeeper is happy because she has bought his entire supply. Amin A. Hashwani. Today, Mehr is the publishing editor of the popular and trend-setting weekly Paperazzi. My miracle moment was when I had both brands, Sana Safinaz and Outhouse Jewelry, collaborate for fashion week. Being a mother is hard work. SM: We dont want to be the face of SANA SAFINAZ. With so much misinformation being disseminated via various channels (mainly looking at you, WhatsApp) in light of the Covid-19 pandemic, the latest celebrity to become a victim of false claims is Sana Hashwani of designer duo Sana Safinaz. Oskar Schindler (28 April 1908 - 9 Oktober 1974) adalah seorang pengusaha, pengilang yang terkenal menyelamatkan orang Yahudi dari dimasukkan dalam kem-kem tahanan semasa langkah pembunuhan ramai dilakukan Parti Buruh Jerman Sosialis Nasional yang memerintah Jerman dengan mengupah mereka dalam kilang . SM: In this business PR is very important. We outgrew them. My work brings about so many positive changes in me. For a young girl stepping into the workforce today she has two things to say be positive and own up to your mistakes. When youre unhappy, put on a nice big smile, tell yourself Im happy and your physiology changes your psychology., The dynamic Salina is a proponent of work-life balance. SANA HASHWANI: We love both the business and the design aspect. See the complete profile on LinkedIn and discover Sana's connections and jobs at similar companies. Hard work, focus and determination; if you have these 3 things you wont be less than anyone else.Shagufta Hassans two elder siblings were the studious ones while she was amongst the younger ones who never wanted to study. Im constantly evolving. I have now decided that the answer to this problem is sleeping less! Such a time too, passes.. There was a point when we went into a lull. The store will not work correctly in the case when cookies are disabled. The talent in Pakistan is beyond amazing and I find it my duty to bring out the best from all my employees. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. She passed all her exams in her first attempt and was one of the few to complete her CA in the 4 year duration. And the dynamic in our company is not just hers and mines but the tons of young people who are incredibly dynamic. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. She doesnt use her phone much and takes a break from social media. I consider myself a work in progress. Sanas journey began as a student in New York. After graduating from Smith College in USA, she picked a career in investment banking but life took an unexpected turn when recession hit and the next thing Salina knew, she was out of a job. SM: Retail is only as good as your team is. You get in there; you bounce off them because they have different ideas. When you are young, you are fearless; you are at the beginning of things and you experiment. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. "Our finger is always on the buzzer," says Safinaz. SANA SAFINAZ: Sana Safinaz was founded in 1989 by the two women Sana Hashwani and Safinaz Muneer. They respect me a lot., For this young artist, financial independence is of utmost importance. "Its the business of fashion that keeps driving us," Safinaz Muneer continues. SM: We are too young; just two and half years into it. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. Happy with the choices she has made in life, Seveen is a firm believer of the fact that if a woman puts her family first, they also give her the space and freedom to be who she wants to be. Retail is limitless and you have to keep adding something new. (KHI) +92-21-3561-3066/7 Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 They have become huge! We get into deep, long, and annoying conversations about post-colonial hang ups. Their position is professionally very strong. A: Do you find retail a profitable business? I meet new people, encounter new struggles every day, the learning curve is beyond amazing.. According to an American-business magazine' Forbes, ' 2020 he is 7th richest Pakistani with a net worth of 1.5 billion US dollars. We have entered the next level with prt and are investing in the product and the brand. That creates a nice balance and helps me unwind., While Iqraa always seems to be on the top of her game, she too, has had her moments of weakness. This is a time when most of them are bored, disgruntled or struggling. Your time is not necessarily your own and having the support of your family is imperative. A: How much are you affected by the small players who copy your designs? If, for example I take inspiration from a 15th century Turkish motif I see in a book and then expand or merge it with something else, I have owned it. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. But its not just their achievements which make them so inspirational, its their attitude. For feedback, email aurora@dawn.com, For questions regarding subscription and timely delivery, please contact on the following numbers or visit Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Miracle Woman Seveen Muneer is cheerful, affable and just the right blend of tradition and modernity. With a heart of gold and a cheerful demeanor, Miracle Woman Sehr Kazmi knows well how to juggle motherhood and work. Join Facebook to connect with Sana Hashwani and others you may know. She had just begun her career when her baby started falling ill very frequently. Best is to accept, go with the flow and breathe. Thats rare in the cut throat industry she operates in. LIMITED. What part of your business excites you the most? Save my name, email, and website in this browser for the next time I comment. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field - just the love of fashion. Worrying about what others are doing will never take you anywhere, Sehr proclaims. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. Sometimes you need to take a detour even when the goalpost is within your sight. In 25 years we have taken the brand from couture to prt and this says a lot for us as a brand. That was such a challenge for me, to become something that matches up to the expectations and successes of the rest of the women I am surrounded by, Seveen proclaims. Once we reached our 100th issue we knew that we were in control and we could do this.. In the beginning people told us we were going about it the wrong way, but it was our idea and we stuck to it. Abroad, when a designer retires, the design house goes and finds the next top designer. The greatest challenge she faces is dealing with the issues of HR. But with Paperazzi they changed their pace completely. We were just numb; we were just doing what we were doing. Im basically responsible for 236 lab specimen collection units from Karachi through to Gilgit, 11 stat labs spread through the country, one tertiary lab at stadium road campus, and 12 outpatient medical centers in Karachi, Rawalpindi and Lahore.. Number of locations. You cant make this work alone; its not possible. If we are careless as an industry, the impact is huge. Sometimes getting it all done is really hard. To have them be your colleagues and not your teachers is a bit of a struggle, she says with a laugh. An amalgamation of the ideas put forward by Sana Hashwani and Safinaz Muneer, the brand, which is now 27 years old, revolutionized the market time and again, and has been a constant pathbreaker in what couture and fast fashion means in Pakistan. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. In lawn you can take a legal route because theres too much money involved.
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