We also co-own a company with Will Ferrell. Be as simple as you can in your answers, in your approaches, in your strategies. I was like, I dont need you to talk more. Yeah. Okay, I guess we have some calls to make at the end of the day to the long tail. It is usually one continuum or even the same slate. I dont know. Go follow Decoder on TikTok, its great. I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. And that will lead to conversion for something else for you? With podcasts, youre talking about promo codes at the ends of the ads, right? You have sat out a bunch of stuff, you have sat out subscription, but I just want to sit with distribution for one more second. Ron and Carolina get advice about how to navigate the dark web. Go follow Conal on TikTok, its great. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. We need certain things to calm down and other things to end. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. Gmails client-side encryption is now available to more businesses, Whoops! There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. It didnt go well for him either. This is the only room where you can say that and people perk up. We have a few minutes left. The 9 Most Popular Houseplants of 2023, According to Pros Theres this adage for anybody that has worked in video. Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. Its never been any different from day one, and it has made all the difference. Best Ron Burgundy Podcasts (2023) - player.fm Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Google wants something, were all going to make it, then theyre going to turn it off, and a bunch of businesses will die. Fair enough. When we launched a company like The Black Effect with Charlamagne, we had huge annual sponsors that were deeply ingrained in that company. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. Lightning round. Its gone. I have nothing else to say. Yes. I do. It was a smart move on their part to buy a company like HowStuffWorks.com. Promote. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. It hasnt yet hit this moment of reverse-engineering from the platforms its on. We were especially interested in, If we got gamers into our podcast network, could we then bring them into these live shows in iHeartLand? We dont use it anymore. A friend told it to me a year or two ago. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. Fast, cheap, and good. Also, the medium was exploding. And yeah, a lot of it is Bob Pittman, and his partner, Rich Bressler, and our head of finance, Mike McGuinness. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. I just keep hearing the trailers and it sounds godawful. My point in answering this way is that he uses this company, to some extent, to find new comedic talent that is the long tail youre talking about. Its because of the venture capital money. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. Abs are sure to get a workout from the contagious humor. No, because podcasting is a decentralized medium insofar as its distribution is concerned. I think every CEO has but one tool, and its shuffling the org chart to solve problems. Theyll do it for usually one of two reasons. Thats what were trying to true up. Thats really cool, but its not mutually exclusive. It makes sense to me. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. The iHeartPodcast Network is home to more than 800 iHeartPodcasts across a wide variety of genres, that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime - and everything in between including leading podcasts such as "The Ron Burgundy Podcast," "Paper Ghosts . Its worked for them for 10, 15 years. The last thing Id say is more of a human thing. In the podcast, she . The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I think its the single thing I am most proud of at the iHeart Podcast Network. We're not thrilled about it, but the show will launch on the iHeartPodcast Network in early 2019 featuring Burgundy himself. I will say one more thing. Itd be like being able to walk away with your channel. iHeartMedia Launches Podcast Brand Safety Tool Powered by Sounder with Im proud of the numbers. The Ron Burgundy Podcast podcast - Listen online for free The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Associate Producers: Anna Hossnieh and Sophie Lichterman. All Rights Reserved, By submitting your email, you agree to our. Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. Podcasting? Radio? It's all one big opportunity for iHeartMedia Digital One of these cards literally says, What is your org chart? That is my whole brand. Thats driven most of our growth in podcasting over the last two, three, four years at the company. The oldest one, Pierce, is 17. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. Next week, Im with Universal McCann. Everyone does it. Its that whole waterfall versus agile thing. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. This has made podcasting different. Really, really terrible. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. It has been a pitfall of digital media from day one. We take this for granted as creators, as publishers, and as networks. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Ron and Carolina interview an actual, real live psychic after Ron gives listeners their horoscopes. In fact, it was always there, but now it has exploded. Youre doing ad injection into the feed? Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. This is a split, right? Its happening. Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. You have a mass-reach medium. But that has been their promise for years, and it might still be their promise. Youre saying, Oh, theres a seamless back and forth, but surely you must see, Oh, okay. How have you arranged iHeart Digital? Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. The Ron Burgundy Podcast Featuring Will Ferrell - Reviewed! Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. Its back to the org chart a little bit with this. Its also how we got here. Introducing: The Ron Burgundy Podcast Season 5 What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. Anchorman (film series) - Wikipedia Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. Our marketing people are here, youre very good. Ron Burgundy is the Worst Co-Worker in the World | Film Fanatics I think most podcasters are bad at marketing. We're all in a glass case of emotion. Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. People were shouting questions at me as I walked through the halls. The money from each of these pipes is not the same. Movies. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . LOTS of podcasts have ads okay? Dynamic ad insertion and geo-targeting made lots of stuff possible. Whats your best TikTok meme? We have talked about a lot of your shows, and we have talked about all of the new things youre doing. If I was to reframe what you just said more rudely, you could say that you have a division full of older distribution and you have a division full of newer distribution. It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second. We all know what a YouTube video is, because YouTube has designed the constraints of the platform to produce that thing. One was just investment. Everybody in this room has worked damn hard for the last 20 years to get to this point. Thanks. In particular, attaching a 1,000-plus-person sales team to a startup usually goes sideways. You get to pick two. In podcasting, I think he realized, I dont have to pick. So of course I asked Conal about that and lots more. Ron Burgundy: Host, Writer, Executive Producer. Again, I hate to keep repeating it, but I dont see the problem Id be fixing. And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. Theyre mine. I know you do. Sometimes these restructures are a little bit fake. Do you think that youve built a business that is resilient to that kind of platform shift, or is the answer just RSS feeds again? The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . This was a year ago, and so now hes like, Whatever, dude. You take the point. The Ron Burgundy Podcast - Comedy Podcast | Podchaser 246 episodes totalling 170 hours, 51 minutes. When we launched The Ron Burgundy Podcast with Will Ferrell four years ago, we gave him a really big gross radio point push across broadcast radio. First of all, search engine optimization, period, is a version of what youre talking about. Thats a really cool medium if only it were video. Podcasting is not video. The Ron Burgundy Podcast - Funny Or Die I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. I make content. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. It comprises broadcast radio, live events, and a few other things. Was there ever the thought, Hey, as long as were getting listeners in the door and making these numbers go up, some of them will convert and stay? The. Do you look at your distribution endpoints and say, That one is the most lucrative one, and this is a less lucrative one that we should focus on? Are we mature enough as an industry for every medium-sized network or larger to have one? In podcasting, it is fundamentally different. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. Five Stars. Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick Stumpf, Political History with Doris Kearns Goodwin. In fact, well distribute it on broadcast radio, and so we did. We taped this episode live at Hot Pod Summit. It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. We run billions of podcast impressions in a month to promote our own shows and our partners shows. Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. Usually, yeah. If you were to ask the n+1 digital marketer, Where is the best place to spend your dollar? Theyre still going to say, A Meta platform, or theyre still going to say, A Google platform. Theyre not going to tell you that you should buy billions of podcast impressions yet. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. Crypto company Gemini is having some trouble with fraud. Ron and Carolina are terrorized by Gilly The Clown, who teaches us about death. Joe Rogan jabs Trump over 'Ron DeSanctimonious' nickname: 'Not a good one' Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Funny Or Die 3.5M subscribers Subscribe 288 Share 40K views 3 years ago Listen to the full episode here: https://ihr.fm/2WcbhiE. It didnt hurt that this explosion hit podcasting. 1 on Apple Podcasts Top 200 in the opening weeks of both seasons 1 & 2. I hate to answer it so vaguely. There was a moment on YouTube, around 2010 or something, where we all realized the same thing. If its a jump ball, Id love them to use the iHeartRadio app. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. Thats good. Its clearly not as regulated as radio. Theyre just audio podcasts and thats awesome. Thats probably how I think about it. He also co-owns a company with us. I dont have it candidly on a P&L anywhere. We have a whole newsletter for podcasters. Think about that for a second. Im going to get in trouble too, just like you are. I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. Thanks to Ariel who did an amazing job. Find ratings and reviews for the newest movie and TV shows. Ill give two answers. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. The way to do that was to create two segments in our company. Is it just Bob Pittman being like, Chaos reigns. You came to it through an acquisition. Monocle 24: The Foreign Desk: Explainer 355: Ron DeSantis vs Disney Barlow is a writer and producer on the show as well as. See omnystudio.com/listener for privacy information. Have you had conversations with Spotify about making stuff exclusive? The Ron Burgundy Podcast - TopPodcast.com I could try to convert people to a different platform to keep that audience relationship going post my YouTube channel. Its incredibly collaborative. I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. Most of them are like, Facebook wont give us the time of day. Are they yours if theyre subscribed in Spotify? I dont know that well have a big reveal. If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. Its just like life. Are you open to video? Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Menu. How do you account for that? It was like, The optimal video is this length, and you have to open with this thing and close it with that.. No. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. A guy did a show out of Alaska where he was one of 20 or 30 people who spoke a dying language. Yeah. He was like, I believe in this medium. The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. To be clear though, theres a whole lot of fluidity between these segments. Google Podcasts - The Ron Burgundy Podcast Absolutely. Are you saying, Its actually billions of podcast impressions? Do you think that youre moving the high-margin dollars into the longer tail?